DLTA is an application designed for the pharmaceutical drug industry; a software made to speed up the drug-making process and get drugs FDA-approved in a fraction of the time it takes to do so traditionally via paper forms.

I was commissioned to develop a brand for this groundbreaking software, as well as various promotional media including tradeshow backdrops, tabletop displays, Business Cards, Brochures, Rich HTML Emails, and Social Media banners to quickly get DLTA ready for marketing.

After a long hiatus from flooring projects, Mike was ready to set up shop again, and needed a more modern website and brand.

First thing to do was to learn more about the flooring industry. In doing research, I found that the industry as a whole was really lacking in their design department; most companies still used the same, stale branding and websites from the 90’s, so a fresh approach would really help Mike stand out from his competitors.

We ended up on this clean, bold lettering with simple dashes to represent flooring tiles.